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Vakarė Vareikaitė

Up.e

Upcycled kids wear brand.

Problem

Statistics Lithuania informs that around 25% of children in Lithuania experience poverty. Extreme poverty can lead to social exclusion, bullying, psychological abuse, depression and even suicide. Single mothers living in a rural areas and small towns encounter poverty most often. Another problem we are dealing with is global: the pollution of textile production and its surplus. About 50 mln. tons of used textile end up in a landfill each year, 85% of which could be recycled. Synthetic textile degradation takes as much time as plastic - up to 1000 years.

Solution

Up.e kids clothes are made of quality second hand men's shirts. We bring back already made textile for further use and we give opportunity for mothers from all over Lithuania to earn fair pay sewing from home.

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